Shop your values and support these mission-driven small business heroes.
Every single one of these independent small businesses has an impactful story and purpose.
❤️ Every single business selected here has a unique story and mission that represents all walks of life and lived experiences.
❤️ Your purchase directly supports important causes and empowers communities that:
Encourage Healing, Wellness, and Growth
Transforms Lives
Advocates for the Underdog
Uplifts the Under-Represented Groups
Elevates Diverse Stories
*We do not take any affiliate commissions so you can confidently purchase knowing 100% of your purchase will go directly to these small businesses.
These Small Businesses Have Been Featured In:
A home decor and entertaining subscription box supporting small business, women-owned, and emerging artisan brands.
Indigenous, women-led business making reusable warmers and transforming lives for women in remote communities.
Revolutionary skincare designed to support the organ, not the symptoms, Family run, ethically produced, giving back to ecological, women's and children's charities.
Latina-owned, Toronto - based business creating trendy glassware and personalized items with a unique touch.
Minimalist skincare for wellness seekers, founded by Dr. Louie Kim, a 30+ year cosmetic chemist
The ultimate skincare duo for outdoor lovers. Nutrient-dense, local, multi-climate care with visible impact.
Nature-powered skincare for radiant, hydrated skin—celebrating self-care and beauty from within.
Reconnecting caregivers to their inner wisdom/appreciation. Profits provide coaching scholarships to full-time caregivers.
Pharmacist-formulated, award-winning skincare solutions for all ages. Skincare should be gentle for teens but powerful for adults.
EWG Verified Fine Fragrances created by Award-winning Master perfumer with 100% ingredient transparency.
1:1 coaching packages and energy leadership assessments for healthcare professionals looking to level up in their career & life.
Discover gorgeous watercolor art prints that celebrate everyday joy and heritage.
Kreyòl Essence leads in scalp care, pioneering ethical, natural Haitian beauty for healthy hair
Home decor and fine art inspired by nature's beauty and it's symbolism to bring connection and deeper meaning to spaces.
Mindful about what you buy? So are we. Built for real-life adventures, Neco bags help you make simple, lasting changes—for the planet and future generations. No perfection required.
Emotional, advocacy + awareness-driven apparel making chronic illness and disability seen and supported.
Filipina-founded, clean hand-poured candles crafted in NY for mindful rituals and gentle pauses.
Personalized laser-engraved gifts designed for thoughtful, one-of-a-kind gifting.
Nourishes, heals, and protects sensitive skin with rich hydration from unique Amazon rainforest ingredients.